Deep Wine Country Roots. A Distinctive Approach to Real Estate.
For John Gray, Wine Country is more than a place to live and work. A fourth-generation Sonoma County native whose family history includes the 472-acre Graywood Ranch, John brings a lifelong connection to the region and a genuine appreciation for the qualities that make Sonoma and Napa such exceptional places to call home.
That local perspective is complemented by an accomplished career in marketing and a discerning eye for architecture and design. Before entering real estate, John held senior marketing leadership roles with nationally recognized brands including Design Within Reach, Old Navy, Safeway, and Amazon. His experience in brand strategy, consumer insights, and sophisticated marketing informs a thoughtful, highly personalized approach to representing buyers and sellers throughout Wine Country.
For sellers, John understands that successful marketing begins with recognizing what makes a property distinctive and communicating its value to the right audience. He combines strategic positioning, compelling photography and presentation, and integrated digital and traditional marketing to help properties stand apart in a competitive marketplace.
For buyers, his deep familiarity with the region, analytical perspective, and attention to detail provide valuable insight into neighborhoods, architecture, property condition, and long-term value. Having personally bought, sold, and invested in residential real estate, John understands both the financial considerations and personal significance of every transaction.
With business degrees from UC Berkeley and UCLA, John brings a combination of creativity, business acumen, and sound judgment to his work. He believes exceptional real estate representation is built on trusted relationships, thoughtful guidance, clear communication, and a commitment to helping clients make informed decisions with confidence.
John lives in Sonoma with his partner, Brian, and enjoys exploring Wine Country’s restaurants, wineries, architecture, and trails.
Listings
The content is temporarily unavailable while we're refreshing this page with the latest information. Please refresh the page or try again shortly.
Testimonials
I don’t recall ever having worked with a Realtor who was as thorough, considerate, helpful, thoughtful, cheerful, positive, knowledgeable, supportive, creative, or open as you have been, Sir John Gray!
We wanted very experienced brokers to prepare our house in Sonoma to list and sell. We were so fortunate to have The Goldman Gray Group represent us. Avram and John were professional, patient, knowledgeable and friendly. They performed excellent work in all aspects of the sale. We could not recommend the Goldman Gray Group more strongly!
John Gray and Avram Goldman of the Goldman Gray Group in Sonoma sold our Sonoma property during a bit of a dip in the home sale cycle. And they did it with persistence, patience and creativity. Business acumen and their trademark warmth and conscientious personal service made a difficult transition almost fun. Certainly exciting. Cannot recommend them more sincerely and enthusiastically.
The Goldman Gray Group was amazing to work with! Avram and John are a strong, complimentary realtor pair and their expertise, guidance, partnership and care throughout our selling process was nothing short of amazing. The process of selling our home with them was seamless and the final result exceeded our expectations. From the first exploratory meeting, they made us feel very comfortable about the selling process and also educated us on how our property fit in the current landscape. Their market knowledge and insights are exceptional, supported by years of experience and thoughtful due diligence. Avram and John helped us get the max value for our property through thoughtful guidance every step of the process. They helped us increase the appeal/value of our property for listing (through near-in updates and enhancements), prepare our house well for listing so there were no unknowns and soft launch our property on the Compass private exclusive program, which gave us the opportunity to test pricing at the higher end of our comp range before MLS listing. Ultimately it led to a very quick and attractive offer within 2 weeks of actively marketing our home and we never had to take the property to MLS or deal with open houses or price cuts/adjustments on the public market. Avram and John are both thoughtful, calm and kind, which made selling our home enjoyable. They listened and provided guidance on every concern or question we had throughout the process and were tireless advocates for us, ultimately getting us exactly what we wanted. Thank you so much Avram and John!
The Goldman Gray Group helped us buy our home in Sonoma, CA. John and Avram assisted my husband and I through every complicated step; selling a rental, finding a house after months of searching then accomplishing a 1031 exchange to purchase a wonderful home we can’t wait to move into. They were experts in every aspect. Highly recommend them!”
