With more than 40 years in real estate, Avram Goldman brings uncommon depth of experience to the representation of Wine Country buyers and sellers. His career has included senior leadership roles as President and CEO of Pacific Union Real Estate and President and COO of Coldwell Banker Northern California, giving him a broad perspective on markets, negotiation and the business of real estate.
Today, Avram applies that experience in a highly personal way. He is known for calm judgment, candid advice and the ability to navigate complex transactions with clarity. His long-standing relationships with leading agents throughout Northern California and the Bay Area also provide clients with valuable reach and market intelligence.
Avram holds the Certified Real Estate Broker designation and has served as a Director of the National Association of REALTORS®. His industry expertise has led to appearances on CNN, BBC Radio and KNBR’s business programming.
A longtime Sonoma Valley resident, Avram has also served his community through local civic and nonprofit organizations. He lives in Sonoma with his wife, Lori, tends his own vineyard and enjoys cooking, discovering new restaurants and spending time with his family.
Listings
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Testimonials
It was imperative for us to know that we had a real estate agent that was motivated by our best interest. Avram Goldman is exactly that. Avram has an approachable, calm and professional demeanor, which allowed us to relax as he walked us through the home selling process. Avram literally walked us through our home selling/buying journey every single step of the way, which allowed us to enjoy the ride and for that we are forever grateful.
Michael and I greatly enjoyed working with you on the sale of our Sonoma home. We were very happy with the professional manner in which you conducted your business, your successful marketing plan and your great communication skills. You were such a wonderful help to us as we prepared the house for sale. We are so very appreciative for all your assistance. We knew we could rely on you and that was utmost value to us. Avram, you exceeded our expectations and we would highly recommend you to anyone wishing to list a home in the area.
We wanted very experienced brokers to prepare our house in Sonoma to list and sell. We were so fortunate to have The Goldman Gray Group represent us. Avram and John were professional, patient, knowledgeable and friendly. They performed excellent work in all aspects of the sale. We could not recommend the Goldman Gray Group more strongly!
John Gray and Avram Goldman of the Goldman Gray Group in Sonoma sold our Sonoma property during a bit of a dip in the home sale cycle. And they did it with persistence, patience and creativity. Business acumen and their trademark warmth and conscientious personal service made a difficult transition almost fun. Certainly exciting. Cannot recommend them more sincerely and enthusiastically.
The Goldman Gray Group was amazing to work with! Avram and John are a strong, complimentary realtor pair and their expertise, guidance, partnership and care throughout our selling process was nothing short of amazing. The process of selling our home with them was seamless and the final result exceeded our expectations. From the first exploratory meeting, they made us feel very comfortable about the selling process and also educated us on how our property fit in the current landscape. Their market knowledge and insights are exceptional, supported by years of experience and thoughtful due diligence. Avram and John helped us get the max value for our property through thoughtful guidance every step of the process. They helped us increase the appeal/value of our property for listing (through near-in updates and enhancements), prepare our house well for listing so there were no unknowns and soft launch our property on the Compass private exclusive program, which gave us the opportunity to test pricing at the higher end of our comp range before MLS listing. Ultimately it led to a very quick and attractive offer within 2 weeks of actively marketing our home and we never had to take the property to MLS or deal with open houses or price cuts/adjustments on the public market. Avram and John are both thoughtful, calm and kind, which made selling our home enjoyable. They listened and provided guidance on every concern or question we had throughout the process and were tireless advocates for us, ultimately getting us exactly what we wanted. Thank you so much Avram and John!
The Goldman Gray Group helped us buy our home in Sonoma, CA. John and Avram assisted my husband and I through every complicated step; selling a rental, finding a house after months of searching then accomplishing a 1031 exchange to purchase a wonderful home we can’t wait to move into. They were experts in every aspect. Highly recommend them!”
